Aktuell is a practice, not a slide shop. The work is done by Jason Turnbull - one of a small number of operators who have held Product, Technology, and Commerce with enough depth to be accountable in all three, not merely fluent in the vocabulary.
That is not a positioning line. It is a set of seats: EGM of Payments AU/NZ, Chief Product Officer, Chief Technology Officer, and CIO. The P&L, the roadmap, and the architecture had to agree because he was on the hook for them at the same time.
He is people-first and outcome-driven. He would rather restructure the team, renegotiate the contract, and ship the system than decorate a board pack. Boards and founders retain Aktuell for that reason - to grow the business, and to make an idea real, without theatre standing in for the work.